In this episode, we sit down with Cedric "Big Ced" Thornton, a seasoned media professional with over two decades of experience in the industry. As the former Managing Editor of Black Enterprise, Cedric has worked with countless entrepreneurs and businesses to help them gain media exposure and build their brands. He is also the powerhouse behind TheIndustryCosign.com
Cedric shares his personal career journey, from his early days in radio to his time at Black Enterprise and beyond. He discusses the challenges he faced along the way, how he overcame them, and the lessons he learned that could be applied to any career path.
In addition, Cedric shares his tips for entrepreneurs looking to get their businesses featured in the media. He provides practical advice on how to approach journalists and pitch your story, as well as what to do (and what not to do) when working with the media.
Whether you're an aspiring media professional or an entrepreneur looking to gain exposure for your business, this episode is full of valuable insights and advice from one of the industry's most respected voices.
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