How to get your products in holiday gift guides in 2023

Hey Friend!

Ever dreamt of seeing your products showcased in those sought-after holiday gift guides? Well, guess what? Now's the perfect time to make it happen! Even though it might feel a bit premature to start thinking about the holiday season, here's a crucial insider tip: between June and August, national print magazines are busy planning their guides, and from September to November, online and regional publications are finalizing theirs. Getting your products featured isn't just about boosting sales; it's a game-changer for your credibility and brand awareness.

Nailing Your Pitch: The Key to Holiday Success

1. Define Your Unique Gift Category: Pinpoint what makes your product special. Is it ideal for animal lovers, eco-conscious individuals, tech enthusiasts, or wellness advocates? Understanding your product's essence is the first step in targeting the perfect audience. Here’s some examples:

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1. Select the Right Online Publications: Think beyond the obvious choices. For instance, if you're offering natural beauty products, explore not just Health/Beauty blogs but also eco-friendly publications, travel journals, and hotel/spa blogs. Expand your horizons; there are plenty of opportunities waiting beyond the standard picks.

2. Connect with the Right Journalists: Identify the section editor or Holiday Gift Guide Editor of your chosen publications. Reach out personally; your pitch should be concise, engaging, and straight to the point. Highlight the unique aspects of your product and make it irresistible.

3. Craft an Intriguing Subject Line: Your subject line is your chance to make a lasting impression. Make it intriguing, relevant, and spark curiosity. Consider what would grab your attention. Journalists are human too; appeal to their interests and curiosity.

4. Follow Up with Persistence: If you don't receive a response, don't lose heart. Send a polite follow-up email after a week. No reply? Try again after 2 weeks or propose an alternative gift idea. Persistence often pays off in the long run.

Why This Matters: Elevating Your Business to New Heights

Getting your products into holiday gift guides isn’t just about boosting sales; it's a strategic move that places your brand at the forefront of mainstream attention. It's about recognition, credibility, and a chance to make a lasting impression on your audience.

Now, I want to hear your success stories! Share in the comments below. Let's inspire each other to reach new heights this holiday season.

Talk Soon!

Taiisha :)