Get someone with a bigger audience to share your message with their big audience.

When most people think about public relations, they picture press releases and praying a journalist replies to their emails.

But today’s PR?
It’s way more simple than that.

Exposure today can be lateral.

Get someone you know with a bigger audience than yours to share your message with their big audience.

That’s it. That’s the advice.

And whether that person is a journalist, podcaster, YouTuber, or even a fellow entrpreneur with a newsletter—you just need to be media-ready when the opportunity comes.

Taiisha :)