From TikTok to NBC News — here’s what happens next

Black Boy Joy

When the young men from One Strong Brotherhood posted a 19-second TikTok trying matcha, they didn’t expect 15 million people to watch it.

They were just sharing joy.
Black boy joy. Real, everyday, joyful moments.

And the world noticed.

Now they’re going viral every time they post, with stories landing in NBC News and beyond.

Here’s what most people don’t talk about:
When your story picks up steam — more media starts to pay attention.

📩 A journalist DMs you.
🎙️ A podcast producer emails.
📺 A local station reaches out.

And just like that… they’re all asking for your info.
Your bio. Your headshot. Your talking points. Your media links.

That’s when you need a press kit.
Not a PDF. Not a Canva link.
A press-ready, professional link with everything in one place.

Because the story may start on TikTok —
but the real spotlight comes when the media starts calling.

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🎯 Be ready before they ask.
Build your press kit now: APressKit.com