When it comes to handling your own PR and Marketing as an entrepreneur, two heavy hitters are stealing the show: storytelling and knowing your audience inside-out.
A compelling story transcends features and services. It’s about infusing your brand narrative with values and emotions. A powerful story isn’t just remembered; it’s cherished and shared.
Now, let's talk about knowing your audience. Dive deep into their world – their habits, needs, and aspirations. It's not just demographics; it's understanding their desires, fears, and motivations.