Beyoncé's publicist shuts down claims that 'RENAISSANCE' film is headed to Roku
Beyoncé's publicist shuts down claims that 'RENAISSANCE' film is headed to Roku
Yvette Noel-Schure, Beyoncé's publicist, dismissed the untrue statements on Instagram last Saturday (Dec. 9). She clarified that "RENAISSANCE: A FILM BY BEYONCÉ" is exclusively screening in movie theaters worldwide, debunking the false claims suggesting its availability on Roku.
This news made me want to take the time to break down Queen Beyoncé's RENAISSANCE: A FILM hustle hitting theaters exclusively, flipping the script on digital assumptions. Because this is more than just a movie—it's a blueprint for publicity success and we need to be taking notes!
CASE STUDY
Impact:
RENAISSANCE’s limited theater run raked in a hefty $28 million domestically, making waves despite the short screening window.
Publicity Lessons:
1. Craft That Exclusive Buzz: Beyoncé’s exclusive theater approach created a frenzy. Entrepreneurs, exclusivity is the VIP pass to amping up your brand's allure.
2. Speak Straight, No Chaser: Beyoncé's publicist shut down rumors with spot-on communication, guiding fans directly to theaters. Keep it transparent with your audience—it builds rock-solid trust.
3. Spark That Urgency: Limited screenings? Limited time to catch it? That’s a publicity jackpot. Create buzz with limited-time experiences or offers—nothing like a ticking clock to move the crowd.
4. Mix Up Your Publicity Plays: While theaters took the spotlight, Beyoncé’s no stranger to diverse publicity channels. Entrepreneurs, explore various avenues to make your brand shine, while keeping control in your hands.
Conclusion:
Beyoncé's theater-exclusive RENAISSANCE isn’t just about entertainment—it's a masterclass in publicity wizardry. Entrepreneurs, this is the playbook! Embrace exclusivity, keep it real with your audience, ignite that urgency, and play the field to give your brand the spotlight it deserves.
