Beyoncé's publicist shuts down claims that 'RENAISSANCE' film is headed to Roku
Yvette Noel-Schure, Beyoncé's publicist, dismissed the untrue statements on Instagram last Saturday (Dec. 9). She clarified that "RENAISSANCE: A FILM BY BEYONCÉ" is exclusively screening in movie theaters worldwide, debunking the false claims suggesting its availability on Roku.
This news made me want to take the time to break down Queen Beyoncé's RENAISSANCE: A FILM hustle hitting theaters exclusively, flipping the script on digital assumptions. Because this is more than just a movie—it's a blueprint for publicity success and we need to be taking notes!
CASE STUDY
Impact:
RENAISSANCE’s limited theater run raked in a hefty $28 million domestically, making waves despite the short screening window.
Publicity Lessons:
1. Craft That Exclusive Buzz: Beyoncé’s exclusive theater approach created a frenzy. Entrepreneurs, exclusivity is the VIP pass to amping up your brand's allure.
2. Speak Straight, No Chaser: Beyoncé's publicist shut down rumors with spot-on communication, guiding fans directly t…
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