Taiisha Bradley's Newsletter

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Taiisha Bradley's Newsletter
Beyoncé's publicist shuts down claims that 'RENAISSANCE' film is headed to Roku

Beyoncé's publicist shuts down claims that 'RENAISSANCE' film is headed to Roku

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Your Publicist, Taiisha
Dec 12, 2023
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Taiisha Bradley's Newsletter
Taiisha Bradley's Newsletter
Beyoncé's publicist shuts down claims that 'RENAISSANCE' film is headed to Roku
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Yvette Noel-Schure, Beyoncé's publicist, dismissed the untrue statements on Instagram last Saturday (Dec. 9). She clarified that "RENAISSANCE: A FILM BY BEYONCÉ" is exclusively screening in movie theaters worldwide, debunking the false claims suggesting its availability on Roku.

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This news made me want to take the time to break down Queen Beyoncé's RENAISSANCE: A FILM hustle hitting theaters exclusively, flipping the script on digital assumptions. Because this is more than just a movie—it's a blueprint for publicity success and we need to be taking notes!

CASE STUDY

Impact:

RENAISSANCE’s limited theater run raked in a hefty $28 million domestically, making waves despite the short screening window.

Publicity Lessons:

1. Craft That Exclusive Buzz: Beyoncé’s exclusive theater approach created a frenzy. Entrepreneurs, exclusivity is the VIP pass to amping up your brand's allure.

2. Speak Straight, No Chaser: Beyoncé's publicist shut down rumors with spot-on communication, guiding fans directly t…

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