6 Publicity Ideas That Will Get Your Business Press
6 Publicity Ideas That Will Get Your Business Press
And how I can help you get started with all 6 ideas
Alright, let's break it down: What's publicity?
Well, publicity is like turning up the spotlight on your business in a big way. It's all about getting your name and what you do out there for more people to see and know about.
You know how when you're on stage, and the crowd cheers for you? That's a bit like what good publicity feels like. It means more folks notice you, your products, and what you're all about. It's like getting a shout-out from a friend, but on a much larger scale.
So, when you work on publicity, you're basically making sure that more people hear about your awesome business, which can help it grow even bigger and better. It's like sharing your success story with the world and getting more people excited about what you're doing online.
Now, here's the kicker – you don't have to drop stacks on PR to get major exposure!
There are lots of free and low cost tools and resources out here to help you DIY your own PR to jumpstart your goal to “get out there” in front of mainstream audiences across the country & abroad! Once you start to appear in more articles, podcasts, or get noticed by journalists, more people will be itching to hear your wisdom and, you bet, checking out the goods and services you bring to the table!
Pitch stories to journalists
You see, journalists out there are on the hunt for fresh and captivating narratives to share with their readers. And guess what? Your brand can be the star of that show, snagging some awesome free publicity that's right on target. Start by researching and creating a list of the media outlets that your ideal customers tune into. Once you've got your list, it's time to play detective and track down the contact info for the journalists who make the magic happen at each of these spots. Then, it's all about crafting a pitch that'll make their readers sit up and take notice.
Guest on podcasts or speak at events
Instead of looking for a sale, try to educate your audience. Showcasing your expertise and subtly guiding someone toward a purchase often works better than the hard sell. Speaking engagements at conferences, podcasts, and webinars are a means for small business owners to promote their brands and establish their personal brands. Create an engaging subject line and email offering the executive a speaking or interview opportunity.
Write guest posts
Guest blogging is a smart move where you share your content on someone else's website. It's a winning strategy for gaining free publicity and building backlinks that do wonders for your SEO. The key is to invest some time in crafting an article that showcases your expertise. By appearing as a guest on podcasts and contributing to respected blogs and platforms, you're establishing yourself as a thought leader and gaining visibility. When your content appears on platforms people already trust, that trust extends to your brand.
Enter awards or competitions
Participating in awards or competitions can boost your small business's credibility and bring free publicity if you win. Include your best achievements like customer reviews, past awards, and expert endorsements in your submission to stand out. Even if you don't win, being shortlisted or a runner-up can still be proudly displayed on your website to attract customers.
Gift products and services to celebrities, influencers, and creators
There's a savvy workaround to earning major organic social media reach, and it involves gifting celebrities, influencers, and creators. Start by getting the attention of these major audience influencers by strategically gifting your products to them for endorsements. While there's a cost involved in producing and sending those items, the priceless publicity you gain could be worth every penny—especially if they're genuinely impressed by you, your product, or your brand.
Fierce competition and industry oversaturation doesn’t mean your small business has to pay big bucks for publicity to be seen. That’s why I created Publicity Leads and my VIP Media Circus Newsletter, to give you unprecedented access to current publicity opportunities.
Publicity Leads (TV Leads, Article Leads, Podcast Leads, Speaker Leads, & Award Leads) is only $8-24 per month depending on the level you choose, and my VIP Media Circus Newsletter (Celebrity Gifting & Red Carpet Leads) priced at just $5 per month or $37 for the year.
